In 2024, the global advertising market crossed the one-trillion-dollar mark for the first time. Not one trillion dollars for educating human beings. Not one trillion dollars for strengthening families, communities, the elderly, children, or mental health. One trillion dollars for one thing: learning how to capture human attention, hold it, activate it, and convert it into money. According to WPP Media’s global advertising forecast, global advertising revenue surpassed $1 tril

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