Artificial Intelligence vs. Human Intelligence: Will Humanity Learn to Take Back the Wheel?

In 2024, the global advertising market crossed the one-trillion-dollar mark for the first time.

Not one trillion dollars for educating human beings.

Not one trillion dollars for strengthening families, communities, the elderly, children, or mental health.

One trillion dollars for one thing: learning how to capture human attention, hold it, activate it, and convert it into money.

According to WPP Media’s global advertising forecast, global advertising revenue surpassed $1 trillion in 2024 and is expected to continue growing.

Imagine a sixteen-year-old boy waking up in the morning.

He has not yet washed his face.

He has not yet asked himself what matters to him today.

But his phone has already asked.

The algorithm already knows.

Which image will trigger envy.

Which video will irritate him.

Which product will make him feel that something is missing.

Which headline will make him feel that the world is falling apart.

Before the person has met himself, the market has already met him.

This is not merely a problem of screens.

It is a problem of civilization.

Humanity has built systems that are becoming smarter and smarter, while the human being inside those systems is becoming weaker, more distracted, more lonely, and more dependent.

We now have artificial intelligence that can write, draw, code, predict, analyze, and recommend. But human intelligence — the ability to distinguish between what matters and what is noise, between a real need and a managed desire, between fear and reality, between true connection and social noise — is being steadily worn down.

The problem with algorithms is not only that social networks are “addictive.” That word is too small.

The deeper problem is that an entire economy has been built around inner unrest.

When the business model is based on screen time, clicks, exposure, and advertising, the system quickly learns that anger keeps people engaged, fear keeps people engaged, social comparison keeps people engaged, scandal keeps people engaged, and a constant sense of lack keeps people engaged.

Gradually, the human being stops being the driver of his life and becomes a passenger inside a machine of stimuli.

And this does not stop at the private individual.

It spreads into the economy, politics, media, government, and relations between nations.

In a world where attention is an economic resource, even government begins to behave like an advertising system.

Leaders do not only manage countries; they manage consciousness.

Governments do not only make decisions; they test reactions.

Political parties do not only offer a path; they activate emotions.

Media does not only report; it competes for panic.

Markets do not only satisfy needs; they manufacture new ones.

Meanwhile, beneath the surface, the world often behaves as if it has lost the brakes.

The IMF projected that global public debt would exceed $100 trillion in 2024 and continue rising over the medium term, with serious risks tilted upward.

In simple terms, many governments are not truly managing a healthy present. They are postponing pain into the future. They are buying temporary political quiet with money that has not yet been created.

At the same time, global military expenditure reached about $2.72 trillion in 2024, a 9.4 percent rise from 2023 and the steepest year-on-year increase since at least the end of the Cold War, according to SIPRI data reported by Reuters.

In other words, while humanity speaks about peace, health, climate, welfare, and education, it is still investing unimaginable sums in preparation for the next great fear.

And perhaps this is the heart of the matter:

The world is not suffering from a lack of technical intelligence.

It is suffering from a lack of human intelligence.

We have enough knowledge to understand that loneliness damages life.

We have enough research to know that chronic stress harms the body and the mind.

We have enough historical experience to know that polarization, humiliation, distrust, and social gaps lead to violence, collapse, and war.

We have enough technology to identify distress earlier than ever before.

But we do not yet have enough social systems whose purpose is to strengthen the human being before he breaks.

The market knows how to identify when a person is about to buy.

Politics knows how to identify when a person is about to become angry.

Banks know how to identify financial risk.

Armies know how to identify security threats.

But who identifies, in time, when a person begins to disappear from within?

Who sees the elderly man who has not truly spoken to anyone for two weeks?

Who sees the employee who is still functioning, but slowly burning out?

Who sees the teenager surrounded by people, yet feeling completely alone?

Who sees the person gradually losing direction, before he becomes a “case”?

This is where the possibility of TheraSocial begins.

TheraSocial may be one of the first signs of a new era of human intelligence, because it turns the technological question upside down.

It does not ask:

How do we keep the person inside the system for longer?

It asks:

How do we help the person return to himself?

Instead of an algorithm that measures attention, TheraSocial seeks to measure human condition.

Instead of a system that promotes content designed to provoke reaction, it can promote feedback that strengthens.

Instead of a market that profits from weakness, it offers an infrastructure that can identify weakness early and connect it to support.

Instead of a “social network” that produces noise, it offers circles of trust.

This is a very deep shift.

Because human intelligence is not merely private intelligence.

It is the relationship between a person and himself, his family, his community, his therapists, the organizations that accompany him, and the society in which he lives.

A person does not fall apart in one day.

A society does not fall apart in one day.

A country does not fall apart in one day.

The process begins with small signs: fatigue, alienation, distrust, loneliness, overload, comparison, fear, loss of meaning.

If the technology of the previous generation learned how to identify what would make us click, the technology of the next generation must learn how to identify what will help us live.

That is the possible revolution:

A transition from artificial intelligence that exploits human weakness, to artificial intelligence that serves human intelligence.

In such a world, the main metric is not how long the user stays.

The metric is whether he becomes calmer, more connected, more aware, more functional, braver, and more responsible.

Not how much he consumed, but how much he strengthened.

Not how much he reacted, but how much he understood.

Not how much he was exposed to, but how much he healed.

At the level of government and economics, this would also be a dramatic change of direction.

Truly intelligent countries will not be measured only by GDP, defense budgets, or the growth of the advertising market.

They will be measured by their ability to identify human crises early, prevent loneliness, strengthen communities, reduce burnout, create trust, and build systems in which the human being is not crushed between economic and political interests.

The 2025 Edelman Trust Barometer described a global crisis of grievance, with 61 percent of respondents reporting a moderate or high sense of grievance against government, business, and the wealthy. It also found that grievance is eroding trust across major institutions.

This is a sign that the crisis is not only economic.

It is a crisis of trust.

Therefore, the great question of the coming century is not whether artificial intelligence will become stronger than the human being.

The question is:

Who will hold the wheel?

Will the wheel remain in the hands of a global advertising market that profits from distraction?

In the hands of governments that manage public anxiety?

In the hands of algorithms that promote polarization because it creates engagement?

In the hands of an economy that measures growth but struggles to measure emptiness?

Or will humanity begin to build a new kind of system?

Systems whose purpose is not to control the person, but to restore his self-control.

Not to replace the human heart, but to help it hear itself.

Not to turn us into predictable consumers, but into attentive human beings.

TheraSocial, if built correctly, can become one of the first stones on that path.

Not another digital product.

Not another app.

Not another network.

But an early infrastructure for an age in which artificial intelligence serves human intelligence.

And this connects to an even broader vision: Team Bereshit and the Israeli interpretation of the Venus Project.

The Venus Project imagined a world guided by intelligence, technology, sustainability, and human cooperation. But one of the reasons it struggled to spread widely was its deep rejection of capitalism. It offered a powerful moral and technological dream, but it did not fully solve the question of how such a dream can land inside the existing world.

Team Bereshit takes a different path.

It does not wait for civilization to become ready.

It does not wait for governments, corporations, or culture to lead the change.

It builds a new approach from within reality itself.

The idea is not to fight the existing system from the outside, but to transform it from within. To create ethical technological ventures, connect them through a human-centered ecosystem, and allow value, capital, responsibility, and mission to circulate in a healthier way.

A hybrid technological kibbutz.

A structure in which innovation, business, ethics, and social responsibility are not enemies, but parts of one living system.

In this sense, TheraSocial is not just an app. It is a practical first layer in a much larger attempt to build the social infrastructure of the future.

A future in which technology does not ask only what can be done with the human being, but what is worthy to be done for him.

Because perhaps on the day humanity learns to measure not only money, power, and attention, but also trust, connection, calm, responsibility, and growth — it will finally begin to put its hands back on the wheel.

Sources

1. WPP Media / GroupM, This Year Next Year: Global Advertising Forecast 2024–2025 — source for the claim that global advertising revenue surpassed $1 trillion in 2024.

2. International Monetary Fund, Fiscal Monitor, October 2024: Putting a Lid on Public Debt — source for the projection that global public debt would exceed $100 trillion in 2024 and continue rising over the medium term.

3. Stockholm International Peace Research Institute, Trends in World Military Expenditure, 2024 — source for global military expenditure reaching $2.718 trillion in 2024, with a 9.4% annual increase.

4. Reuters, World military spending hits $2.7 trillion in record 2024 surge — journalistic source summarizing SIPRI’s military expenditure findings and their geopolitical meaning.

5. Edelman, 2025 Edelman Trust Barometer — source for the global crisis of trust and the finding that 61% of respondents reported a moderate or high sense of grievance against institutions and the wealthy.

6. World Health Organization, WHO Commission on Social Connection — source for the public-health importance of loneliness and social isolation, including the estimate that loneliness is linked to roughly 871,000 deaths annually.

7. U.S. Surgeon General, Our Epidemic of Loneliness and Isolation — source for the broader claim that loneliness and social disconnection are major health and social risks.

8. World Health Organization, Burn-out as an Occupational Phenomenon — source for describing burnout as a syndrome resulting from chronic workplace stress that has not been successfully managed.

9. Center for Humane Technology, The Attention Economy — conceptual source for the argument that digital platforms and persuasive technologies compete for human attention and can affect mental health, politics and social trust.

10. TheraSocial, Official Website — the project’s main website, presenting the platform as a social well-being and human-support infrastructure.

11. Team Bereshit, LinkedIn Page — the public LinkedIn page of Team Bereshit, presenting its value-driven technological-social vision and ecosystem.

12. The Venus Project, Official Website — the global website of The Venus Project, presenting its long-term vision for technology, sustainability, human cooperation, and a resource-based future.